Boost your Image – Boost your Profits.
In this one day workshop you will discover how to get FREE PUBLICITY for you or your company. You’ll discover how to create an idea, product or an event that will get attention in the media. You’ll come to create ideas in-house that will help you get noticed. This one day creative workshop will introduce you to many invaluable ideas – you’ll be able to get publicity for what you already have and you will discover how to create new content. You will get free media if you follow some of Pat’s proven and simple suggestions. This course has been run in TAFE, for individual companies and in various locations for groups. There are many who have benefited and sing the praises of this course. This workshop is results driven. After the course you will have the tools to:-
- Increase your profile
- Generate sales and sales leads
- Build your event profile and audience
- Know who to approach for media stories
- Know how to get Facebook working for you
- Discover the hidden wonders of youtube
- Change people’s attitudes
Pat will show you real life examples where FREE publicity helped grow business, individuals and groups. Personal accounts of what really happened and how success was achieved. He also presents video recordings of editors and journalists who reveal how to get publicity. And how not to do it.
You will also learn some industry secrets on how to get noticed. And more importantly this workshop will get your creative juices working. Some of the most creative people known don’t think they are creative. Creativity is not restricted to advertising agencies.
- Newspaper outlets are screaming for something different – they desperately want stories to make their pages stand out. Many individuals and businesses do not think they are interesting enough and let golden opportunities slip by.
- Radio and television stations churn through stories in no time. They need new information to stay fresh. This can be editorial in the news or through air-time with presenters.
- The internet is alive with opportunities. Youtube can be a goldmine when you know how.
Why this Workshop is Unique
This day is full of Pat’s experience from both sides of the publicity world. He has successfully received free publicity for himself and clients for many years. And also worked in the media when people have asked him for free publicity. What are the media looking for? Too often the whole PR world is “routine” – a sausage factory churning out press release after press release. Most of these go straight to the delete box or rubbish bin. Reams of paper are dumped every day from worthless writings with no thought of the reader. During this training you will see interviews from newspaper editors and journalists who share the same story – the media world is bogged down by press releases. But this also gives you an opportunity – you will learn about this opportunity on the day.
Let’s Talk About Your Business
You want to grow – and if you could find a way to generate leads, sales and free publicity – would you look at it? This course can show you how to do it. And at then end of this one day workshop you’ll have the tools to help grow your business. Whether you are a small to medium size business with a dedicated marketing or pr manager, a one man band or just someone interested in how parts of the media work – you will benefit from this one day fun workshop.
The cost of this workshop is a fraction of what the big guns charge – yet you’ll walk away with some ideas ready to start generating some free publicity. This is not text book stuff – you will be treated to Pat’s real life examples – including how many ideas were formed and executed.
This workshop takes you back to the basics – it helps you create and gives you many examples to ponder. Many who have done this course are using the tools taught to build their media and social presence. Some include:A local politician who got front pages with a simple idea.
- A local band receives more publicity that major bands.
- A small event in Thirlmere attracted a RAAF Air Display.
- A short film made front page of two newspapers.
- How a five minute Campbelltown video got 200,000 hits on youtube.
- How a Campbelltown School Girl got 54 Million hits on youtube.
- A busker gets national attention.
This is not your traditional course.
Pat’s one day workshop is interactive and participants are able to share parts of their adventures also – then in the later part of the day everyone gets to work creating their own ideas. Video, audio and real life examples make this workshop unique. Pat can also offer some creative solutions to projects you are working on.
Learning Outcomes – By the end of the course you will:
+ Have a greater understanding of how media works.
+ Be able to create your own good news stories.
+ Understand what the media are looking for.
+ Have learned some tips and tricks that will get you media.
+ Know the difference between paid and free media.
+ Know how to use networking opportunities better.
+ How you must think in the mind of Facebook itself if you want to build your brand.
+ Have one story you can send to the media the following week.
Who has done the workshop?
Real estate, charities, hotels, clubs, life coaches, inspirational speakers, banks, government departments and many more. And many of these have returned for a refresher – as each course grows in content and new ideas. And the businesses and individuals who use the principles are getting free publicity.
Price includes tea, coffee and a light lunch – GST is included. Register now to secure your seat.
Some Great Testimonials
Ray Slack. Macarthur Finance. Director.
Liz Stonestreet. Macarthur Sunrise Rotary.